Simply Keyhole are here to raise the standard of elective surgical procedures, and therefore improve the welfare of pets, by assisting general veterinary practices to develop a laparoscopic service.


We provide our laparoscopy installation services across Europe. With our invaluable two-day training visits and online learning resources, we aim to become Europe’s leading laparoscopy installation provider.


We are passionate about the real benefits of laparoscopy for pets in veterinary care, ensuring all pets around the country have access to minimally invasive surgical techniques.

Our Story

Rory has always followed innovations in human medicine with great interest.

He had the idea for Simply Keyhole while on a trip to Bali. He recruited his trusted colleagues Becky Keeble and Will Seymour, who had both learned the laparoscopic ovariectomy technique in his practice.

Simply Keyhole was formed, aiming to provide laparoscopy installation services to veterinary practices.

Then came many hours spent building the unique online learning platform, filming content for the training videos and attending friend’s practices to develop the invaluable real-patient training methods.

There was immense satisfaction working together as a team and the wonderfully positive feedback received from those initial guinea pig practices made all the hard work worthwhile. And so Simply Keyhole has continued to go from strength to strength, proud to be providing accessible and safe training options that allow for greater national uptake of surgical techniques benefitting animal welfare.